This story began a long time ago, in a place where Hans Christian Andersen discovered the magic for his fairy tale, “The Metal Pig”. It allowed our family to believe in a dream, and to develop a work and life philosophy based on genuineness, tradition and passion.

The desire for innovation has always pushed us to create new products in pursuit of a refined and unique taste, without ever forgetting the excellence and quality of products inspired by Florence, and made of Italian raw materials. In a fast-moving world, we have taken the time to cultivate and renew our family roots, because traditions are the values that we must never forget. The experiences of our grandparents provide the first steps for our children.

La nostra storia


After the Second World War, Carlo Meucci and Maria Piccioli began their work producing Florentine straw craft articles.

They created original models using their mastery and imagination:
from bags in the shape of guitars or watermelon slices, to fine “Burgundy” evening bags made of woven wicker.

The classic hats came later, such as the rigid straw hats, the “magiostrina” and the peasant hat. Thanks to the Florentine quality of these products, it became one of the first Italian workshops to export to the United States of America.

After ten years, the workshop began embellishing its products, refining them with inserts and silk scarves in the most varied colours, designed by the workshop’s own stylists. Straw was gradually supplanted by the production of handcrafted silk scarves and ties, covering the entire clothing accessories sector. 28 years later, in 1976, the entrepreneurial spirit of Maria Meucci, his son Alessandro and his wife Patrizia led them to purchase a stall in the most famous historical market in the world: the Loggia del Mercato Nuovo, better known as La Loggia del Porcellino.

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